AI adoption / go-to-market / partnerships
IttesAI Nederland
A Dutch B2B introductory route in which practical AI, sales, marketing and pilot feedback come together. From SaaS product to custom and business case: a concrete work question always makes the next step visible.
IttesAI by Ittes Independent portfolio showcase of my contribution to market introduction, product experience and visual communication.
The case in 30 seconds
IttesAI Nederland
- Problem
- A Dutch B2B introductory route in which practical AI, sales, marketing and pilot feedback come together. From SaaS product to custom and business case: a concrete work question always makes the next step visible.
- Solution
- Market introduction around AI adoption: local context, targeted pilots, feedback and a responsible route to repeatable growth.
- Role and focus
- AI adoption, partnerships
- Status
- Market introduction
- Result
- GTM route,validation
Product-oriented portfolio story
From platform to practice
This case presents IttesAI positively and substantively sharp. The official product positioning is the starting point; my work shows how market demands, applications, images and communication could connect to this in the Netherlands.
Product firstContribution transparentSources directly accessible
01PlatformIttesAI
The all-in-one AI platform for practical and safe business operations.
Official product site 02OrganizationIttesThe organization behind IttesAI, with IT, CRM, document management and AI as connected offerings.
Official company site 03One of the applicationsVisarioAn image route within the broader platform, in addition to applications for chat, documents, data and conversations.
Official product pageCore story
AI in the working day
My role is not just about showcasing an AI solution. The real task is reading a market: where is the practical friction, which task takes unnecessary time and which language helps a Dutch decision-maker take the next step?
The specific market was mainly in organizations where data, documents and collaboration come together on a daily basis. Think of transport and logistics, quotations and waybills, energy and data flows, invoicing, customer management and CRM. Accountancy and real estate also offered recognizable routes with files, reports and recurring communication.
Design, architecture and marketing were also part of that market. There, AI can help translate a technical principle, content or data source into something that can be assessed, discussed or used more quickly. The route links a targeted start to pilots, product feedback and a scalable marketing and product layer.
Method in practice
Start with the work
A good AI proposal does not start with the tool, but with the work that is already happening. The route therefore started with listening: to the people, the information and the place where work gets stuck.
- 01
Explore
Listen for friction
Which task, waiting time or recurring question costs energy and deserves a closer look?
- 02
Understand
Connect people and process
Who is working with it, what information is already moving and where should a change land carefully?
- 03
Keys
Test a small use case
Making a defined use case visible with output that the practice can assess.
- 04
Capture
Record the next step
From insight to a workable agreement: scope, roles and measuring point together before implementation begins.
In this way, technology continues to serve work practice, instead of allowing work practice to bend around a separate tool.
Market image
AI for workflows
My market was not one industry, but a set of recognizable work situations. The same question was always central: where can the platform demonstrably better support information, work pace or a customer conversation?
- 01
AI platform and adoption
AI in work practice
A secure SaaS environment and concrete applications make AI open to discussion for teams and decision makers.
- 02
Sales and market development
From demand to pilot
Conversations, partnerships and pilots connect a market demand to a suitable product route.
- 03
Custom and business cases
AI in the business flow
Orders, quotations, CRM, invoicing, documents and bill of lading are examples, not a limitation of the field of work.
- 04
Marketing and design
Make value visible
Content, images, video and visualization make a proposition easier to understand and discuss.
My share
Market, product and growth
My role required sharp choices and enough detail to make the next step feasible. Don't address everyone at once, but start where document work, repetition and a clear value come together.
Direction
Use case over hype
First make a task, friction and expected improvement concrete.
Trust
Consent as a product choice
Transparency and consent are part of the experience, not just control.
Learn
Feedback sharpens the route
Pilots sharpen both the onboarding and the commercial message.
Starter domains
Accountancy and real estate
The first route has deliberately not been widely used. Accountancy and real estate make document work, recurring follow-up and the value of practical AI immediately recognizable.
Accounting
Dossier work with overview
Documents, administrative tasks and recurring customer questions provide a concrete starting point to discuss summarizing, structuring and support.
Real estate
Files that flow through
Quotations, plans, reports and internal communications show where a clear summary or better file structure can directly contribute to the next step.
Visario in practice
Design becomes atmosphere
Visario is the image tool within IttesAI. In these explorations I used the image-to-image route to translate an architect's rendering and garden plan into images that make atmosphere, use and context more open to discussion.
01
Real estate visualization
From render to atmosphere
For an architect or client, it is valuable when the shape is not only correct, but also says something about light, stone, greenery and life around a home. AI offers room to explore that translation more quickly, while the original design remains the starting point.
Visario / IttesAIFor this image route I used the Seedream and Nano Banana models in Visario to explore atmosphere and context. The original architect's rendering remains the starting point. Official Visario page.
Form remains leading
The architect renderer monitors the design language. Brick, roof, frames and mass are not replaced by a loose fantasy image.
From home to place
Daylight, greenery, street level and human use help a client understand how a design can work in reality.
Faster to the core
The atmospheric impression is not an architectural drawing. She helps to discuss material, appearance and direction earlier and in a more targeted manner.
02
Garden and landscape visualization
From floor plan to garden image
The same principle works for gardeners, landscape architects and landscape designers. A 2D design already contains the logic of paths, terrace, plants, lawn and water. AI can translate that information into multiple lines of sight that help a customer envision future use.
Visario / IttesAIFor this visual route I used the Seedream and Nano Banana models in Visario to explore different sight lines. The original garden plan remains the starting point. Official Visario page.
Design as an anchor
Elements, distances and zones from the garden design determine the direction. So the image does not start without structure.
Several strong moments
A lounge corner, water feature and dining table each say something different about rhythm, atmosphere and use.
Use becomes visible
The images make it easier to discuss materials, planting, routing and desired experience together before construction starts.
Product impression
AI platform in practice
In addition to the explorations for architecture and garden design, the product interface shows what kind of digital environment IttesAI offered: interfaces for content work and conversations in which AI is given an active, understandable role.
Content in one work screen
The interface makes the product side visible: a team could follow content flows, news sources and publication moments in one visual environment.
View PostMaster
AI conversation with a face
Emily was a conversationalist in human form. This type of interface can, for example, provide space for practice conversations, interviews, support or other guided dialogues.
Check out HumanCastFrom consultation to action
A minutes assistant can translate meetings and consultations into a clear basis for action and follow-up.
Multiple models, one chat
A combined chat environment could work with major AI providers such asChatGPT, Gemini and Claude.
Image as product layer
Image editing and creation give a marketing or design issue a concrete visual starting point.
Data with context
A data-oriented layer can make information readable for a question, analysis or next step in the work process.
Human AI conversations
For example, human avatars or conversation partners can provide space for recruitment, interviews and other targeted dialogues.
Brochure concept
Four contact moments
The brochure exploration organizes product options, vision and organizational context into four clear contact moments, with a recognizable transition from positioning to applications and team.
Brand layer and interface
A recognizable product
IttesAI had a lot of functionality, but could become visually stronger and more accessible for the next market step. In addition to my work as an International Business Developer, I also helped with the visual product direction.
03
Character design
AI tools with a face
I developed Itsy as an accessible mascot for the platform. The character gave an abstract set of functions a friendly and recognizable point of contact, from communication and content to document work and privacy.
The value was not just in a separate figure. Itsy could appear in campaigns, app tiles and product communication, so that a user recognizes the same product world in different places. This way the product layer remained recognisable, accessible and applicable.
Social content / seasonal moment
Christmas wish in motion
For this Christmas expression I developed a series of warm scenes with light, atmosphere and recognizable festive details. I converted the individual images into short clips using AI video tools and then edited them into one compact Christmas wish.
01 Image direction
02 Animation
03 Assembly
An example of how I can make targeted social video relatively quickly for Christmas, a campaign or another current moment.
From test to rhythm
From pilot to practice
Successful adoption occurs when technology, human choices and a clear next step come together.
First work question
Starting with a concrete work question makes AI more accessible than a broad explanation of all possible applications.
Pilot in thirty days
A compact pilot can focus on one or two use cases, with onboarding, a fixed check-in and a clear review at the end.
Feedback provides direction
What users give back helps to sharpen both the product experience and the market message.
Next cases
From market to product
See how the same combination of context, design and actionable steps appears in other portfolio cases.
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Community / events
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Game knowledge / community leadership
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