Creative Technologist · Product Architect
I connect strategy, design, technology and human control into digital products and AI systems that organizations can understand, test and use.
Direct evidence
What I'm building today
No static mock-ups, but working proofs in which you can change input, go through routes and assess boundaries.
Product architecture · Responses API · human-in-the-loop · governance
Workflow engine · document AI · event simulation · service UX
WebRTC · real-time voice · function calling · brand architecture
Forecasting · operational data · scenario engine · human control
The pattern behind the work
The technology changes. The core remains: understanding people and context, structuring complexity, connecting form and technology and making an idea demonstrable.
Community building made visible how trust, rhythm and behavior together form a system.
Expertise and coaching grew into knowledge routes that others can follow independently.
Hospitality learned that brand, space, operation and guest journey only convince together.
Digital worlds and interfaces became tangible routes for people to explore.
The bridge
I have been connecting people, information, form and execution all my life. First in communities, hospitality, commercial environments and digital worlds. Today I use that same thinking to build AI products, operational workflows, and interactive systems.
Historical foundations
Not as an old portfolio next to the new, but as proof of where platform thinking, knowledge transfer and operational product development come from.
Community operating systemFrom volunteer organization and events to platform and interaction thinking.
Knowledge, coaching and guidesMaking expertise transferable to understandable decision support.
Brand, interior and guest journeyFrom hospitality concept to intelligence and operational product development.
From demand to live system
Businesslike enough to make decisions, concrete enough to build and visible enough to test.
I make question, user, environment and limitation explicit.
Stradviso· decision questionI determine which sources are usable, traceable and permitted.
MISE· reservation + weatherI translate exceptions, rules and uncertainty into a system route.
NEXUS· shipment eventsI design the action that makes the complex system understandable.
HoiJob· matchflowI give boundaries, evidence and human agreement a visible place.
Stradviso· approval gateI build, test and present a proof that others can operate themselves.
12 Live LabsBusiness context
The Labs are not separate from practice. They build on experience with market introduction, logistics customer journeys, hospitality operations, entrepreneurship, sales context and product feedback.
View experience and profileFrom work question and pilot feedback to an understandable route for customer and decision maker.
IttesAI Nederland→Sales, service, documents and international shipments read as one customer and workflow question.
NEXUS→Brand experience, team, capacity and execution brought together around the real guest journey.
Phoenix Garden →Don't just present what seems nice, but make visible what works, is uncertain or requires another test.
Live Labs →Personal positioning
I am at my strongest when an issue does not yet have a clear form, multiple disciplines move at the same time and ultimately there has to be something that is not only convincing, but also really works.
Read my storyNext step
I like to think about AI products, operational workflows, digital experiences and concepts in which strategy, design and technology must come together.
