Stefan
Facade of restaurant Il Boccone on the Wapper in Antwerp.

Hospitality / responsive web / QR Sticker

Il Boccone Antwerpen

A complete restaurant flow in which atmosphere, specialties, digital menu, reservations and QR codes on the window and table formed one recognizable route.

The case in 30 seconds

Il Boccone Antwerpen

Problem
A complete restaurant flow in which atmosphere, specialties, digital menu, reservations and QR codes on the window and table formed one recognizable route.
Solution
Responsive restaurant website with digital menu, reservations and a QR Sticker route that extended to the window and table.
Role and focus
Responsive, reservation
Status
Hospitality web case
Result
Mobile screens, QR in use
Period2020 to 2022
Domainilboccone-antwerpen.be
RollWebsite / QR flow
OutputDesktop + mobile

Core story

See you on the table

Il Boccone was an Italian restaurant opposite the Rubens House in the heart of Antwerp. The website translated that place into an elegant, warm presentation with classic typography, restaurant photography and clear routes to the menu, reservations, About us and contact.

The digital layer did not stop at the browser. Via QR Sticker, guests were led directly from the window, terrace and table to the online menu or other relevant action. The new photos therefore make it visible that web design, production and use came together in the same assignment.

Website and usage

From restaurant website to QR route on location

Desktop, mobile and QR Sticker together form one complete guest journey: get to know the business, view the menu, make a reservation and continue immediately on location.

Restaurant site

Domain and location

ilboccone-antwerpen.be connected the business to the Wapper with a recognizable digital entrance opposite the Rubens House.

Guest actions

Menu and reservations

Homepage, menu, reservations, About us, photos and contact were each given a clear, mobile route.

On location

QR Sticker in use

The printed stickers brought the website to the window, the facade and the tables of the terrace.

Website on desktop

A refined Italian atmosphere with clear routes

A white navigation, large facade hero, alternating food blocks and clear transitions to menu and reservations give the website an elegant, practical structure.

ilboccone-antwerpen.behomepage
Il Boccone
The refined Italian cuisinefrom Il Boccone
Italian dish from the original Il Boccone web archive.

Taste and experience

Fresh ingredients, carefully selected specialties and a passion for Italian cooking.

Read more
Specialty from the original Il Boccone web archive.

Our specialties

From well-known Italian classics to his own dishes that the chef presented as house specialties.

View menu
Desktop websiteThe homepage brings together navigation, facade image, dishes and promotions in one continuous restaurant experience.

Mobile route

Mobile completely

The three mobile views combine a scalable homepage with functional routes for table reservation and the digital menu.

Original mobile screenshot of the Il Boccone homepage with facade hero and specialties.
HomepageFacade, main message and alternating food blocks in a compact vertical route.
Original mobile screenshot of Il Boccone's table reservation form.
Reserve a tableA separate mobile form flow for email, name, phone, date, time and number of people.
Original mobile screenshot of Il Boccone's digital menu and About Us section.
Menu and storyA very dark menu block followed by an explanation about the restaurant opposite the Rubens House.

Website × QR Sticker

The digital route was given a physical entrance

The codes were not added as a separate technical extra. They brought the online menu and website to where the guest was already sitting or standing.

Overarching service line

Webdevelopmentand QR Sticker belong together

Il Boccone shows the entire chain; Nomas and Topkapi show other variants of the same SME approach.

WebsiteDigital menuQR StickerGuest on location
Il Boccone QR sticker applied to the window next to the physical menu.
Window and menuThe code lands at the entrance, right next to the existing physical menu information.
Il Boccone QR sticker on a terrace table next to the menu.
On the tableA scannable customer point without the guest having to go to another location first.
Terrace of Il Boccone with menu and QR sticker on the table.
In the real contextThe table, the terrace and the Antwerp environment make the moment of use visible.

Guest trip

Four steps from atmosphere to service

The site convinces because brand presentation and practical guest promotions use the same visual language.

01

Seduce

Facade, dishes and typography immediately create the refined Italian atmosphere.

02

Inform

Menu, specialties, About us and contact answer the first guest questions.

03

Make a reservation

A custom form reduces the visit intention to clear completion steps.

04

Scan

QR Sticker connects the website to the window, terrace and table in the business.

Responsive web designRestaurant UXForm designDigital menuQR routingPhysical production

Next cases

More SMEs, catering and customer flow

The three restaurant sites and QR Sticker together form one line, with each business having its own brand and user context.

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